Easy article marketing courses can be found all over the internet. But should you spend money on these courses or is it all a waste of money? Article marketing is a very legitimate and effective way to generate a ton of traffic to your website. Even though it’s simple that doesn’t mean that you don’t have to learn how to do it first. But you may want to hold of on making any investment in a course, since you can easily learn the ins and outs of article marketing just by visiting forums or reading this article.
The basic concept of article marketing is simple: give the people what they want. In the case of the internet the people (who are the customers of Google, Yahoo, Bing, etc) want information. They want instant access to information of every kind. If the search engines want to keep their customers happy they need to keep that need met. But how? How can the search engines supply all the information that the people want? The short answer is they don’t, but article directories do.
You see, the search engines don’t actually generate the information. They just point their customers to it. Most of the information on the internet is generated by you, your neighbor, your brother, your sister, etc. You get the point, the information online is generated by the users of the internet.
Article directories act sort of like the middle man between the people who create the information and the search engines. If you write an informative article on say how to make a great pizza and you submit it to an article directory the directory will publish it online and the next time someone heads to their favorite search engine to do a search they may just find your article.
Thats’ basically it, see I told you it was easy article marketing! Don’t let this simple process fool you though, this is an extraordinarily effective method for getting a lot of traffic to your website for free. When you write your article you will include a link in the resource box at the bottom of the article that will lead anyone who clicks on it right to your websites front door. All for free.
You know that these visitors are highly targeted too since they did a search for your keyword. In this case, pizza. So if you have a website on great pizza recipes, you wrote an informative article, and you submitted it to be published and after reading it someone clicked on the link and were taken to our site.
When it comes time to write your article you will need to focus on one main keyword phrase per article. Don’t make the mistake of picking the most popular keyword you can find either, if you do it will be virtually impossible for your article to get a top ranking in the search engines since there will be literally thousands, maybe millions of other people who already have articles ranked for that exact same keyword.
For that reason you need to find keywords that ‘fly under the radar’. They still get decent monthly searches but don’t have nearly as many competitors. So instead of targeting a keyword that gets 5 million searches a month you’ll target one that gets around 5,000. It may sound like a small number but that’s still a lot of potential customers and since you’ll have dozens of articles floating around the internet, each targeting a different keyword, you’ll still get at on of traffic.
So, it’s called easy article marketing for a reason. That’s why it works so well.