When it comes to business to business marketing articles you have many options you can use. This is a popular method for getting more customers and driving traffic to your website. In this article I’ll give you some ideas of the best methods to make this method work well for you.
With many things in life, it’s often just as important to know what not to do as it is to know what to do. When it comes to marketing your business that rule is very true. When you use article marketing the number 1 rule you must never forget is that you have to provide quality. This is your time to shine. Provide the readers of your articles with great information that they can use versus one long winded sales pitch, and they will thank you.
When you give before you get you build rapport and trust with prospective customers. Instead of the usual sales pitch you’ve provided them with a lot of interesting and useful information without asking them for a thing. That will go a long way to having them think of you differently than all the other businesses they see ads for everyday and that is the power of business to business marketing articles.
While quality is vitally important, so is quantity. Always remember WIIFM, what’s in it for me. This is the underlying thing going through the minds of your would be customers. It doesn’t matter if you’re targeting customers off the street or other business owners, the same principle applies. They want something that will solve whatever problem they have, if you can show them that you can help, they’ll hire you and buy from you.
When it comes to writing a compelling article, the biggest thing you need to remember is to keep it interesting. If you can include a personal story or some bullet points that will help hold the readers attention longer. Try to put personality into your articles. Don’t worry about trying to be Hemingway, just make them interesting to read and provide valuable information and you’ll do well.
Of course, spelling and grammar are important too. No one will view you as an expert in anything if your spelling stinks or your article sounds ridiculous. If English isn’t your first language you may want to hire someone who is a native English speaker to proof read all your articles for you. That can help you maintain the professional image you want for your business.
When you’ve gotten your articles written you can submit them to many places online, most of which are free. You can even alter the original article a little bit and use one version on your blog and another to be distributed by an article directory.
When writing your articles make sure to use keywords that are directly related to the business you are writing for. This will help your article get a first place listing on Google which means far more people will see it and read it (which will translate into more traffic if it is a well written article).
Using articles to promote your business is a sound way to get more customers. This method works so well because you are taking the time to offer value and not just ‘selling’ them. You can set yourself as an expert in your field and that’s what business to business marketing articles is really all about.